How do I choose a video production company?
Consider these questions:
- Do you like their demo reel?
- Did they answer all your video questions?
- Can they do it for a reasonable price?
- Do they have the experience to tackle your project?
- Do you trust the contact person?
- Can they meet your deadline?
- Do they understand your business?
- Can they show you a comprehensive client list?
- Will they provide client testimonials?
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Why should I choose Gravity Productions?
Gravity Productions has over 30 years of combined media experience. Our team of professionals share the same goal : To create the highest quality media on time and on budget with the highest effectiveness for your business. We are dedicated to learning your business and creating media that will help you succeed in your goals. We are a production company that takes extreme pride in the service we give and the work we do. We truly believe that your success is our success.
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How much does a video cost?
There are a considerable number of variables involved with production costs. For some projects such as commercials we offer production packages with the details and costs already designed.
Custom video presentations are a little more complicated. A lot of variables must be considered before a fair production budget can be created. See below for a typical list of variables. A rough rule of thumb for custom productions would be between $1000 to $3000 per finished minute, depending on variables. Most importantly our consultation and our budgeting proposal is free. It won’t cost you anything to find out how much it costs to do a video.
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How long does it take to make a video?
Smaller projects such as television commercials may be completed within a week. For longer custom productions, the process can take several months from our first meeting to a completed master. Our production estimates include a general timeline for every step of the process. During pre-production planning we create production schedules for everything from script writing to DVD authoring or delivery for broadcast.
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What are the steps to making a custom video?
Plan - Planning meetings determine budget, scope, audience and objective of the video.
Script Writing - Based on the objectives and the company’s materials and ideas we come up with your video script.
Pre-Production - This is where we lay the foundation with a production plan. We scout locations, set up a shooting schedule, plan interviews, book talent, and choose post production elements.
Production - During this step our experienced crew captures video and audio for the final product.
Post-Production - The video and audio elements are brought into our digital editing studio where our professional editors put the finishing touches on with graphics, narration, titles, effects, and even animation.
Distribution - On your approval of the program, we author a DVD master, creating menus, chapters, buttons and transitions. DVD’s are then duplicated or delivered to agencies depending on your needs.
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What are my advertising options on cable?
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What is a feature?
A feature provides the unique opportunity to advertisers to reach Video On Demand consumers. Advertisers can promote products and services in a single topic, with video length ranging from 2 to 30 minutes. A feature gives you significantly more time to tell your story than a: 30 second commercial. It can be entertaining, informative, or more likely a combination of both.
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How would my customers find out about my features?
Your on air schedule can include: 30 second spots that drive traffic to your feature. This adds power to your spots by providing your customer with an immediate source of additional information about your product or service.
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How effective is On Demand advertising?
An average of 80% of local cable customers used Video on Demand in the past 30 days.
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This sounds expensive. Can my business afford this?
Business owners have been pleasantly surprised to find how affordable cable network advertising can be. In addition to being within your budget, cable provides you with many options to use and repurpose your media, increasing your ROI.
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How do I know my message is reaching the right people?
By using the demographics of your customer base, a broadcast schedule that targets specific geographic areas is developed. Part of this process includes programming reflective of the channels your customers are watching. This further maximizes your advertising dollar by getting your message to the right place at the right time.
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This sounds great but complicated. How can I get my ad on TV?
Gravity Productions will work on your behalf to get your finished commercial broadcast. What may have been a headache for you in the past is now an option that is not only easy, but affordable.
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